about
HOUSE OF AIM
is a sports fashion label with a focus on sustainability. Nature is HOUSE OF AIM`s major inspirations to draw from. The use of regenerated as well as unusual materials and graphics influenced by flora and fauna turn the garments into unique pieces, each with its own story.
Sustainable, fair and as local as possible
Since its founding in 2016, HOUSE OF AIM has been using the recycled material `econyl` (https://www.econyl.com/). This resistant and durable textile is made of reclaimed polyamide and is knitted via `warpknit` technique. It absorbs very few odors and thus doesn't have to be washed too often. Polyamide has cooling properties, what makes it ideal for sportswear.
The material mix of the collection includes organic cotton, cork leather, recycled leather and leftover materials as well.
A large part of the HOUSE OF AIM collection is produced in low quantities in Germany. The viscose leggings are made in a small factory in Slovenia. One-off pieces are made directly in Switzerland by founder and designer Annette Kres in her studio. The printed tote bags, t-shirts and jumpers are bought unprinted from certified (GOTS, FWF) manufacturers and finished in a certified print shop in Germany.
Designed with nature
Sometimes we need to switch perspectives to understand. Of that kind is the approach on design to use the active involvement of animals in the creation of fashion pieces. Designer Annette Kres followed an animal with a pen and used the result as a graphic, quilting and knitted artwork. A similar process was used in the pattern design for the cardigan MATILDA – this time equipping ants with small sensors, recording their movement digitally and finally transferring it onto a knitting pattern.
