about


 

HOUSE OF AIM 

is a sports fashion label with a focus on sustainability and femininity. Nature and the human relationship to it are HOUSE OF AIM`s major inspirations to draw from. The use of recycled as well as unusual materials and of graphics influenced by flora and fauna turn the garments into unique pieces, each with its own story.

 

What is beauty?

The designs are also meant to raise questions. The Bessie leggings for example depicts mold. What do we label as "disgusting" and couldn't it be perceived as beautiful in a different context?

 

house of aim leggings yogawear sustainable econyl

 

Sustainable, fair and as local as possible

Since its founding in 2016, HOUSE OF AIM has been using the recycled material `econyl` (https://www.econyl.com/). This resistant and durable textile is made of reclaimed polyamide and knit via `warpknit` technique. It absorbs very few odors and thus doesn't have to be washed too often. Polyamide has cooling properties what makes it ideal for sportswear.

 The material mix of the collection includes organic cotton, cork leather, recycled leather and leftover materials as well.

For the most part HOUSE OF AIM produces it's collection in Germany. The viscose leggings are made in a small factory in Slovenia. One-off pieces are made directly in Switzerland by founder and designer Annette Kres in her studio, printed tote bags, t-shirts and jumpers are bought blank from certified (GOTS, FWF) manufacturers and finished in a certified print shop in Germany.

 A large part of the HOUSE OF AIM collection is produced in low quantities in Germany. The viscose leggings are made in a small factory in Slovenia. One-off pieces are made directly in Switzerland by founder and designer Annette Kres in her studio.  The printed tote bags, t-shirts and jumpers are bought unprinted from certified (GOTS, FWF) manufacturers and finished in a certified print shop in Germany.

Designed with nature

Sometimes we need to switch perspectives to understand. Of that kind is the approach on design to use the active involvement of animals in the creation of fashion pieces. Designer Annette Kres followed an animal with a pen and used the result as a graphic, quilting and knitted artwork. A similar process was used in the pattern design for our cardigan MATILDA – this time equipping ants with small sensors, recording their movement digitally and finally transferring it onto a knitting pattern.