ABOUT

HOUSE OF AIM is a sports fashion label with a focus on sustainability. The inspiration for HOUSE OF AIM's designs is mostly drawn from nature or from the relationship between human beings and it`s environment. Partly recycled, but also unusual materials and naturally inspired graphics turn the garments into unique pieces, each with its own story.

The designs are also meant to raise questions, such as the print on the Bessie leggings, which depicts mold and thus raises the question of what do we label as "disgusting" and couldn't it be perceived as beautiful in a different context?

Since its founding in 2016, HOUSE OF AIM has been using the recycled material `econyl` (https://www.econyl.com/). This is a very resistant (and therefore durable) material, as it is made of polyamide and knitted using the `warpknit` technique. Due to the polyamide material, it also absorbs few odors, which is why you don't have to wash it too often. Since polyamide as a fibre is cooling in itself, it is ideal for sportswear.

Organic cotton, cork leather, recycled leather and leftover materials are also used in the collection.

 A large part of the HOUSE OF AIM collection is produced in low quantities in Germany. The viscose leggings are made in a small factory in Slovenia. One-off pieces are made directly in Switzerland by founder and designer Annette Kres in her studio.  The printed tote bags, t-shirts and jumpers are bought unprinted from certified (GOTS, FWF) manufacturers and finished in a certified print shop in Germany.

Another approach to design is the active involvement of animals as designers. Designer Annette Kres followed an animal with a pen and used the result as a graphic, quilting and knitted artwork.

A similar process was used in the pattern design for our cardigan MATILDA – this time equipping ants with small sensors, recording their movement digitally and finally transferring it onto a knitting pattern.