COLLECTION

SEI – Awearness


HOUSE OF AIM’s collection SEI is inspired by the correlation of humans – as natural beings formed by culture – with their surrounding nature – a representation of life itself as growth, embedded in a cycle of creation and destruction.

Patchwork with print ‘SKIN’,  recycled polyamid, (Origin: Italy, printed in Germany)


The incorporation of this cycle into a seemingly inanimate product is substantial in the execution of the different design stages.
In this collection partly natural, partly man-made fabrics are being combined, emphasizing their specific advantages, while at the same time questioning their very nature. By translating processes of biological growth and animal movements into designer tools – coloration, material properties and graphic patterns are combined and form a sharp contrast to the strictly controlled fabrication of hi-tech materials.

Allover print ‘MILDEW’, recycled polyamid (Origin: Italy, printed in Germany)

Emerging from the extensive research on material and the many experiments conducted, is a collection of garments and accessories representing a new, contemporary look – a sporty and sensual aesthetic.

Allover print ‘MILDEW’, recycled polyamid (Origin: Italy, printed in Germany)
Patchwork with print ‘SKIN’,  recycled polyamid
(Origin: Italy, printed in Germany) Foil from potato farina with reflective tape details, stopper: bio-plastic (Origin: Germany/Italy)
Main fabric: tyvek, inserts: handwoven from banana fiber (Origin: Nepal), padding: recycled PES (Origin: Italy) Allover print ‚MILDEW‘, recycled polyamid (Origin: Italy, printed in Germany)
Allover print ‘MILDEW’, recycled polyamid (Origin: Italy, printed in Germany)
3D nylon mesh (Origin: Switzerland/China) Fair traded bio silk dyed with tumeric (Origin: China, GOTS, dyed in Switzerland)
Viskose (Origin: Switzerland/EU)
Cupro/Tencel woven (Origin: Italy) Washable paper, 3D nylon mesh (Origin: Germany/Switzerland/China)

Lefa (recycled Leather) (Origin: Germany) Vintage, newly dyed (Origin: Germany) Cork leather (Origin: Portugal)

Patchwork with print ‘SKIN’, recycled polyamid
(Origin: Italy, printed in Germany)

Handknitted with reflective tape, Fair traded bio silk dyed with tumeric  (Origin: China, GOTS, dyed in Switzerland)
Foil from potato farina with reflective tape details, stopper: bio-plastic (Origin: Germany/Italy)
Lefa (recycled Leather) (Origin: Germany) Vintage, newly dyed (Origin: Germany)