HOUSE OF AIM channels nature and the relationship between human beings and their environment. Partly recycled and unusual materials combined with innovative graphics turn the garments into individual storytelling pieces. AIM stems from the aim of producing better and increasingly sustainable sportswear. Which in turn influences and transforms the consumers and their lifestyle, including an athletic challenge and a reach for higher goals – emphasizing the journey as the reward.
Designer, Annette Kres, consciously dares to take a completely new look at fashion - and the materials and methods required. The inclusion of nature into the design process is what promised the design vision of HOUSE OF AIM. With her sustainable and/or design-orientated collections, the designer is aiming to break with prevailing conventions and creates new perspectives.
The artwork for the padded vest PLUMLEY, was created with the great help of a woodlouse, called Gerlinde. The designer followed her path with a pen, creating a unique graphic with the unpredictable help of our surrounding nature. In combination with banana fibre fabric, this vest is one of a kind.
video Gerlinde on tyvek: Sophie Margue
A similar process was used in the pattern design for our cardigan MATILDA – this time equipping ants with small sensors, recording their movement digitally and finally transferring it onto a knitting pattern.
The data was provided by a team of researchers from the University of Lausanne
(Unil - Université de Lausanne, Département d'écologie et évolution). Merci!
photographer ants: Joel Meunier