HOUSE OF AIM
is a sportsfashion brand with focus on bio-art and femininity. HOUSE OF AIM channels nature and the relationship between human beings and their environment. Partly recycled, regenerated, dead stock fabrics and unusual materials combined with innovative graphics turn the garments into individual storytelling pieces. AIM stems from the aim of producing better and increasingly sustainable sportswear. Which in turn influences and transforms the consumers and their lifestyle, including an athletic challenge and a reach for higher goals – emphasizing the journey as the reward.